The Internet of Things and Your Audience

The so called “Internet of Things” is developing quickly and is no longer explained as your refrigerator warning that you are low on milk and cheese.

theinternetofthings2Effectively, it’s the third wave of the internet.  Wave 1 was in the 90’s when the fixed internet connected 1 billion users via PC’s.  Then the mobile internet of the 2000’s connected 2 billion users via smartphone. Now wave 3, the internet of things, is expected to connect 28 billion things to the internet by 2020 ranging from wearables, cars, appliances, and industrial equipment.  Naturally, the repercussions will be huge, but many years from now, I think it will be the speed of that comparative change that will leave us with our heads spinning.

While this will change how all of our devices – screen or otherwise – communicate around us, it’s worth thinking about how the internet of things will change how we consume and how we experience.

Content makers take note because the internet of things will also overhaul audience measurement in a way that will leave it unrecognisable in a very short time.  After all, from signing into any website or volunteering to be tracked, the audience can now be asked about how they discovered your content, how they engaged with your content, how and why did they complete consumption, and what are their reflections.

All fantastic stuff to know, so long as you then pledge to do something with all of that information.  No doubt more companies will get this wrong then get it right, but even small changes can go a long way.

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